Emma’s curiosity about people led her to study Psychology for her undergraduate degree. It continues to drive her interest in gaining a nuanced understanding of how people behave within the context of a particular social issue in order to develop new solutions.
Having worked in a creative studio since graduating, Emma recognises the importance of storytelling to bring transparency to a brand’s supply chain. Emma combined this interest with her passion for the visual arts to co-found Art Thou in 2016. This project has entailed interviewing artists to explore their influences and processes; revealing the narrative at the core of what they do to consumers.
Her decision to work in social enterprise was solidified when she worked for an NGO initiative in Uganda. Their dependency on grants sparked her interest in the potential of business to be a powerful agent of social change.