Joel first studied Mathematics and Computer Science at Imperial, before completing an MA in Interaction Design at the Royal College of Art in 2003. After graduation he worked at Benetton’s communication research centre, Fabrica, before returning to London working as the interaction designer at United Visual Artists. There he toured with bands including Battles, U2 and Massive Attack, as well as collaborating on installation works such as Monolith, Volume and Hereafter. He also did installation works such as Monolith, Volume and Hereafter.
After discovering openFrameworks in 2007 through Chris O’Shea, he co-founded Hellicar&Lewis in 2008 with Pete Hellicar. Hellicar&Lewis is a craft, design and technology studio that specialises in engagement. The business was founded with the express aim of building a creative business around open source.