Tori Flower


Tori Flower is Creative Director of the behaviour change organisation Shift. Since joining in 2009, she has defined the company’s strategic approach and designed of a series of award winning products and services that provide practical solutions to social and environmental issues. Tori has sat on the jury for both the RSA and D&AD Student Awards, been profiled in the book Design Transitions and her team has won a Webby and a Tech4Good award.

Tori read Classics at Cambridge University, returned to art school to do postgraduate studies Art Direction and Copywriting for Advertising, and went on to work in the creative department of London advertising agency WCRS for a number of years, where she won D&AD, BTAA, and Creative Circle awards. Tori has taken her understanding of popular consumer products and now applies it to the social innovation sector.